| Time |
Event |
Location |
| 7:00-8:15 am |
Breakfast (For Dorm Residents)
(Sponsored by Shelter Insurance Companies)
|
Plaza 900 |
| 8:30-10:00 am |
Plenary Session: Linking Academic Research to Business Practice Kusum Ailawadi, Dartmouth College Bari Harlam, CVS Leigh McAlister, University of Texas - Austin David Moore, Shelter Insurance Companies Andy Zoltners, Northwestern University and ZS Associates Bruce Walker, University of Missouri (Moderator) MU Host: Murali Mantrala |
Bush Auditorium |
| 10:00-10:30 am |
Refreshment Break |
Rooms 15 & 105 |
| 10:30-Noon |
Bridging Research Perspectives 3:
Branding & Brand Equity
Tülin Erdem, New York University
Kevin Lane Keller, Dartmouth College
Craig Thompson, University of Wisconsin - Madison
Peter Dacin, Queen’s University (Session Chair)
MU Host: Ratti Ratneshwar
|
Room 115
|
| 10:30-Noon |
Bridging Research Perspectives 3:
B2B & Relationship Marketing
Joe Cannon, Colorado State University
Eric Fang, University of Delaware
Raj Grewal, Penn State University
Das Narayandas, Harvard University
Srinath Gopalakrishna (Session Chair)
MU Host: Lisa Scheer
|
Room 11
|
| 10:30-Noon |
Bridging Research Perspectives 3:
Marketing Communications
Prasad Naik, University of California – Davis
Laura Peracchio, University of Wisconsin – Milwaukee
Venky Shankar, Texas A&M University
Dave Stewart, University of California – Riverside (Session Chair)
MU Host: Peter Bloch
|
Room 205
|
| 10:30-Noon |
Bridging Research Perspectives 3:
Product Development & Innovation Management
Elie Ofek, Harvard University
Rebecca Slotegraaf, Indiana University
Christophe Van den Bulte, University of Pennsylvania
Aric Rindfleisch, University of Wisconsin-Madison (Session Chair)
MU Host: Detelina Marinova
|
Room 218
|
| Noon-1:30 pm |
Lunch
(Sponsored by Walsworth Publishing Company, Inc.)
Presentation:
The Pursuit of Professional Excellence with Integrity
Ken Evans, University of Oklahoma
|
Columns Ballroom, Reynolds Alumni Center |
| 1:30-3:00 pm |
Scanning the Horizon: Research Problems and Prospects 1:
Bayesian Methodology & Applications
Anocha Aribarg, University of Michigan
Carl Mela, Duke
University
Raj Grewal, Penn State University (Session Chair)
MU Host: Elina Tang
|
Room 212
|
| 1:30-3:00 pm |
Scanning the Horizon: Research Problems and Prospects 1:
International & Cross-Cultural Research
Janet Murray, University of Missouri – St. Louis
Sharon Shavitt, University of Illinois, Urbana-Champaign
Shaoming Zou, University of Missouri
David Griffith, Michigan State University (Session Chair)
MU Host: Lisa Scheer
|
Room 114
|
| 1:30-3:00 pm |
Scanning the Horizon: Research Problems and Prospects 1:
Sales Force & Relationship Management
Manfred Krafft, University of Münster
Rob Palmatier, University of Washington
Jagdip Singh, Case Western University
Steve Brown, University of Houston (Session Chair)
MU Host: Srinath Gopalakrishna
|
Room 205
|
| 1:30-3:00 pm |
Scanning the Horizon: Research Problems and Prospects 1:
Consumer Affect, Attitudes, & Persuasion
Adam Duhachek, Indiana University
Gita Johar, Columbia University
Rik Pieters , Tilburg University
June Cotte, University of Western Ontario (Session Chair)
MU Host: Alex Gunz
|
Room 11
|
| 1:30-3:00 pm |
Scanning the Horizon: Research Problems and Prospects 1:
Consumer Judgment & Decision Making
Jim Bettman, Duke University
Klaus Wertenbroch, INSEAD
Chris Janiszewski, University of Florida (Session Chair)
MU Host: Rajani Ganesh Pillai
|
Room 218
|
| 3:00-3:30 pm |
Refreshment Break |
Rooms 15 & 105 |
| 3:30-4:45 pm |
Building Teaching Effectiveness 1:
Stimulating Student Interest
Panel: John Hauser, Chris Janiszewski, Rik Pieters, Rebecca Slotegraaf, Florian Zettelmeyer, Christine Moorman (Session Chair)
MU Host: Alex Gunz
|
Room 115
|
| 3:30-4:45 pm |
Building Teaching Effectiveness 1:
Collaborating with Business
Panel: Kusum Ailawadi, Jeff Inman, V. Kumar, Don Lehmann, Peter Verhoef, Leigh McAlister (Session Chair)
MU Host: Srinath Gopalakrishna
|
Room 205
|
| 3:30-4:45 pm |
Building Teaching Effectiveness 1:
Incorporating Ethics in Marketing Classes
Panel: Pam Ellen, Ron Hill, Sharon Shavitt, Jagdip Singh, Ken Evans (Session Chair)
MU Host: Chris Hinsch
|
Room 218
|
| 3:30-4:45 pm |
Building Teaching Effectiveness 1:
Managing Case Discussion Classes
Panel: Kersi Antia, Steve Brown, John Deighton, June Cotte (Session Chair)
MU Host: Ratti Ratneshwar
|
Room 11
|
| 6:30-7:30 pm |
Reception
ISBM Remarks:
Raj Grewal, Penn State University
|
Great Room, Reynolds Alumni Center |
| 7:30-9:00 pm |
Dinner |
Columns Ballroom, Reynolds Alumni Center |
| 9:00-10:30 pm |
Hospitality
Musical Entertainment: The Tom Andes Trio
|
Great Room, Reynolds Alumni Center |