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AMA Sheth Foundation Doctoral Consortium - Bridging Perspectivies: Information. Interaction. Insight. June 4 - 8, 2008

The Program for Thursday, June 5

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Tentative Schedule as of  April 15, 2008 

Time Event Location
 7:15-8:15 am  Breakfast (For Dorm Residents)  
 8:30-10:00 am

 Plenary Session

Looking Ahead: Directions for Scholarly Research in Marketing

Ravi Dhar, Yale University

John Hauser, MIT

Chris Moorman, Duke University

Don Lehmann, Columbia University (Moderator)

 Bush Auditorium
10:00-10:30 am

 Refreshment Break

(All refreshment breaks sponsored by Milford F. Scheer Charitable Trust)

 
10:30-Noon

Plenary Session

Future Mission: How to Be a Productive Scholar

Kristin Diehl, University of Southern California

Rob Palmatier, University of Washington

Koen Pauwels, Dartmouth College

Jakki Thomas, Northwestern University

Rajesh Chandy, University of Minnesota (Moderator)

Bush Auditorium
Noon-1:30 pm

Lunch

(Sponsored by MSI)

MSI Presentation

Russ Winer, New York University & Executive Director MSI

Columns Ballroom, Reynolds Alumni Center
1:30-3:00 pm

Bridging Research Perspectives 1:

Consumer Choice & Choice Models

Eric Bradlow, University of Pennsylvania

Hai Che, University of California - Berkeley 

Sunil Gupta, Harvard University

Joel Huber, Duke University (Session Chair)

 
1:30-3:00 pm

Bridging Research Perspectives 1:  

Customer Satisfaction & Loyalty

Neeli Bendapudi, Ohio State University

Vikas Mittal, Rice University

Roland Rust, University of Maryland

Valerie Zeithaml, University of North Carolina

Ruth Bolton, Arizona State University (Session Chair)

1:30-3:00 pm

Bridging Research Perspectives 1:

Marketing Strategy & Financial Performance

Mark Houston, Texas Christian University

Natalie Mizik, Columbia University

Peter Verhoef, University of Groningen

Rajan Varadarajan, Texas A&M University (Session Chair)

1:30-3:00 pm

Bridging Research Perspectives 1:

Pricing & Price Promotion

Shantanu Dutta, University of Southern California

Vicki Morwitz, New York University

Florian Zettelmeyer, University of California – Berkeley

Dhruv Grewal, Babson College (Session Chair)

3:00-3:30 pm Refreshment Break
3:30-5:00 pm

Bridging Research Perspectives 2: 

Channels Design & Management

Kersi Antia, University of Wisconsin – Madison

Michaela Draganska, Stanford University

Rick McFarland, Kansas State University

George John, University of Minnesota (Session Chair)

3:30-5:00 pm

Bridging Research Perspectives 2:

Customer Value & Managing Customer Relationships

Shankar Ganesan, University of Arizona

V. Kumar, University of Connecticut

Baohong Sun, Carnegie Mellon University

Jakki Thomas, Northwestern University (Session Chair )

3:30-5:00 pm

Bridging Research Perspectives 2:

E-Commerce & Digital Marketing

Sandy Jap, Emory University

Shibo Li, Indiana University

Dina Mayzlin, Yale University

John Deighton, Harvard University (Session Chair)

3:30-5:00 pm

Bridging Research Perspectives 2:

Retailing

Susan Broniarczyk, University of Texas – Austin

Jim Hess, University of Houston

Jagmohan Raju, University of Pennsylvania

Jeff Inman, University of Pittsburgh (Session Chair)

6:30-7:30 pm Reception Windsor Ballroom, Holiday Inn Select
7:30-9:00 pm Dinner Windsor Ballroom, Holiday Inn Select
9:00-10:30 pm Hospitality Windsor Ballroom, Holiday Inn Select

Last Edited: 4/17/2008