| Time |
Event |
Location |
| 7:00-8:15 am |
Breakfast (For Dorm Residents) |
Plaza 900 |
| 8:30-10:00 am |
Plenary Session
Looking Ahead: Directions for Scholarly Research in Marketing
Ravi Dhar, Yale University
John Hauser, MIT
Chris Moorman, Duke University
Don Lehmann, Columbia University (Moderator)
MU Host: Ratti Ratneshwar
|
Bush Auditorium |
| 10:00-10:30 am |
Refreshment Break
(All refreshment breaks sponsored by Milford F. Scheer Charitable Trust)
|
Rooms 15 & 105 |
| 10:30-Noon |
Plenary Session
Future Mission: How to Be a Productive Scholar
Kristin Diehl, University of Southern California
Rob Palmatier, University of Washington
Koen Pauwels, Dartmouth College
Jakki Thomas, Northwestern University
Rajesh Chandy, University of Minnesota (Moderator)
MU Host: Lisa Scheer
|
Bush Auditorium |
| Noon-1:30 pm |
Lunch
(Sponsored by Marketing Science Institute)
MSI Presentation:
Russ Winer, New York University & Executive Director, Marketing Science Institute
|
Columns Ballroom, Reynolds Alumni Center |
| 1:30-3:00 pm |
Bridging Research Perspectives 1:
Consumer Choice & Choice Models
Eric Bradlow, University of Pennsylvania
Hai Che, University of California - Berkeley
Sunil Gupta, Harvard University
Joel Huber, Duke University (Session Chair)
MU Host: Elina Tang
|
Room 115
|
| 1:30-3:00 pm |
Bridging Research Perspectives 1:
Customer Satisfaction & Loyalty
Vikas Mittal, Rice University
Roland Rust, University of Maryland
Valerie Zeithaml, University of North Carolina
Ruth Bolton, Arizona State University (Session Chair)
MU Host: Don Lund
|
Room 218
|
| 1:30-3:00 pm |
Bridging Research Perspectives 1:
Marketing Strategy & Financial Performance
Mark Houston, Texas Christian University
Natalie Mizik, Columbia University
Peter Verhoef, University of Groningen
Rajan Varadarajan, Texas A&M University (Session Chair)
MU Host: Chris Groening
|
Room 11
|
| 1:30-3:00 pm |
Bridging Research Perspectives 1:
Pricing & Price Promotion
Shantanu Dutta, University of Southern California
Vicki Morwitz, New York University
Florian Zettelmeyer, University of California – Berkeley
Dhruv Grewal, Babson College (Session Chair)
MU Host: Murali Mantrala
|
Room 205
|
| 3:00-3:30 pm |
Refreshment Break |
Rm. 15 & 105 |
| 3:30-5:00 pm |
Bridging Research Perspectives 2:
Channels Design & Management
Kersi Antia, University of Wisconsin – Madison
Michaela Draganska, Stanford University
Rick McFarland, Kansas State University
Lisa Scheer, University of Missouri (Session Chair)
MU Host: Don Lund
|
Room 205
|
| 3:30-5:00 pm |
Bridging Research Perspectives 2:
Customer Value & Managing Customer Relationships
Shankar Ganesan, University of Arizona
V. Kumar, University of Connecticut
Baohong Sun, Carnegie Mellon University
Jakki Thomas, Northwestern University (Session Chair )
MU Host: Shaoming Zou
|
Room 115
|
| 3:30-5:00 pm |
Bridging Research Perspectives 2:
E-Commerce & Digital Marketing
Sandy Jap, Emory University
Shibo Li, Indiana University
Dina Mayzlin, Yale University
John Deighton, Harvard University (Session Chair)
MU Host: Chris Hinsch
|
Room 218
|
| 3:30-5:00 pm |
Bridging Research Perspectives 2:
Retailing
Susan Broniarczyk, University of Texas – Austin
Jim Hess, University of Houston
Jagmohan Raju, University of Pennsylvania
Jeff Inman, University of Pittsburgh (Session Chair)
MU Host: Hari Sridhar
|
Room 11
|
| 6:30-7:30 pm |
Reception
(Sponsored by MBS Textbook Exchange, Inc.)
|
Windsor Ballroom, Holiday Inn Select |
| 7:30-9:00 pm |
Dinner |
Windsor Ballroom, Holiday Inn Select |
| 9:00-10:30 pm |
Hospitality |
Windsor Ballroom, Holiday Inn Select |