Donald J. Lund
Doctoral Student
Educational Background
B.S., Psychology, Missouri State University
M.B.A., Missouri State University
Donald has extensive experience in the franchise restaurant industry working as a unit manager, a regional supervisor, and eventually as a three-store franchisee.
Research Interests:
Donald's main research interests focus around B2B relationships. He is also interested in franchise performance and the effects of service quality in both a consumer and B2B setting.