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AMA Sheth Foundation Doctoral Consortium - Bridging Perspectivies: Information. Interaction. Insight. June 4 - 8, 2008
ElinaTang-web.jpg

Yihui (Elina) Tang

Doctoral Student

Educational Background


B.S., Wuhan University, China
M.S., Tufts University
Gradraduate Certificate, Harvard University


Elina's research interests include innovation, new product diffusion, and pharmaceutical marketing. She has worked in the pharmaceutical and biotech industries in the marketing communications and research areas for seven years.  Currently, she is working on research projects related to social networks, new product diffusion, and product life cycle management in the pharmaceutical industry.

Publications

Refereed Conference Proceedings

"Legitimacy and Alliance Formation for Start-up Firms: A Resource-based Perspective on Small Partner Attractiveness in New Product Development Alliances," 2007 American Marketing Association Summer Educator's Conference, Washington D.C., August 2007.