Presentations

B2B & Relationship Marketing

Size: 2,094.61 KB, Posted: Monday, June 23, 2008
Joe Cannon, Colorado State University; Eric Fang, University of Delaware Raj Grewal, Penn State University; Das Narayandas, Harvard University; Srinath Gopalakrishna, University of Missouri

Bayesian Methodology & Applications

Size: 156.32 KB, Posted: Monday, June 23, 2008
Anocha Aribarg, University of Michigan; Carl Mela, Duke University; Raj Grewal, Penn State University

Branding & Brand Equity

Size: 1,010.30 KB, Posted: Monday, June 23, 2008
Tülin Erdem, New York University; Kevin Lane Keller, Dartmouth College; Craig Thompson, University of Wisconsin–Madison; Peter Dacin, Queen’s University

Channels Design & Management

Size: 731.09 KB, Posted: Monday, June 23, 2008
Kersi Antia, University of Wisconsin – Madison; Michaela Draganska, Stanford University; Rick McFarland, Kansas State University; Lisa Scheer, University of Missouri

Collaborating with Business (Part 1)

Size: 2,639.91 KB, Posted: Monday, June 23, 2008
Panel: Kusum Ailawadi, Jeff Inman, V. Kumar, Don Lehmann, Peter Verhoef; Leigh McAlister

Collaborating with Business (Part 2)

Size: 2,793.00 KB, Posted: Monday, June 23, 2008
Panel: Dominique Hanssens, Sandy Jap, Manfred Krafft, Andy Zoltners; Kevin Lane Keller (Session Chair)

Consumer Affect, Attitudes & Persuasion

Size: 4,274.85 KB, Posted: Monday, June 23, 2008
Adam Duhachek, Indiana University; Gita Johar, Columbia University; Rik Pieters, Tilburg University; June Cotte, University of Western Ontario

Consumer Choice & Choice Models

Size: 919.21 KB, Posted: Thursday, June 19, 2008
Eric Bradlow, University of Pennsylvania; Sunil Gupta, Harvard University; Joel Huber, Duke University

Consumer Information Processing

Size: 4,883.39 KB, Posted: Monday, June 23, 2008
Angela Lee, Northwestern University; Joan Meyers-Levy, University of Minnesota; Americus Reed II, University of Pennsylvania; Luk Warlop, KU Leuven

Consumer Judgement & Decision Making

Size: 648.30 KB, Posted: Monday, June 23, 2008
Jim Bettman, Duke University; Klaus Wertenbroch, INSEAD; Chris Janiszewski, University of Florida

Consumer Satisfaction & Loyalty

Size: 429.57 KB, Posted: Thursday, June 19, 2008
Vikas Mittal, Rice University; Roland Rust, University of Maryland; Valerie Zeithaml, University of North Carolina; Ruth Bolton, Arizona State University

Creatively using Teaching Technologies

Size: 37.83 KB, Posted: Monday, June 23, 2008
Panel: Peter Dacin and Gita Johar; Peter Bloch (Session Chair)

Customer Value & Managing Customer Relationships

Size: 423.49 KB, Posted: Monday, June 23, 2008
Shankar Ganesan, University of Arizona; V. Kumar, University of Connecticut; Baohong Sun, Carnegie Mellon University; Jakki Thomas, Northwestern University

E-Commerce & Digital Marketing

Size: 3,707.89 KB, Posted: Monday, June 23, 2008
Sandy Jap, Emory University; Shibo Li, Indiana University; Dina Mayzlin, Yale University; John Deighton, Harvard University

Future Mission: How to Be a Productive Scholar

Size: 6,472.34 KB, Posted: Thursday, June 19, 2008
Kristin Diehl, University of Southern California; Rob Palmatier, University of Washington; Koen Pauwels, Dartmouth College; Jakki Thomas, Northwestern University; Rajesh Chandy, University of Minnesota

Generating Student Participation

Size: 874.18 KB, Posted: Monday, June 23, 2008
Panel: Doug Bowman, Shankar Ganesan, Carl Mela; David Mick (Session Chair)

Incorporating Ethics in Marketing Classes

Size: 3,084.50 KB, Posted: Monday, June 23, 2008
Panel: Pam Ellen, Ron Hill, Sharon Shavitt, Jagdip Singh; Ken Evans

International & Cross-cultural Research

Size: 5,266.80 KB, Posted: Monday, June 23, 2008
Janet Murray, University of Missouri–St. Louis; Sharon Shavitt, University of Illinois, Urbana–Champaign; Shaoming Zou, University of Missouri; David Griffith, Michigan State University

Linking Academic Research to Business Practice

Size: 4,830.88 KB, Posted: Monday, June 23, 2008
Kusum Ailawadi, Dartmouth College; Bari Harlam, CVS; Leigh McAlister, University of Texas–Austin; Dave Moore, Shelter Insurance Companies; Andy Zoltners, Northwestern University and ZS Associates; Bruce Walker, University of Missouri

Looking Ahead: Directions for Scholarly Research in Marketing

Size: 1,769.26 KB, Posted: Thursday, June 19, 2008
Ravi Dhar, Yale University; John Hauser, MIT; Christine Moorman, Duke University; Don Lehmann, Columbia University

Managing Case Discussion Classes

Size: 640.82 KB, Posted: Monday, June 23, 2008
Panel: Kersi Antia, Steve Brown, John Deighton; June Cotte

Managing Case Discussion Classes

Size: 640.82 KB, Posted: Monday, June 23, 2008
Panel: David Griffith, Das Narayandas, Elie Ofek; Mark Houston (Session Chair)

Market Response Measurement & Analysis

Size: 2,854.66 KB, Posted: Monday, June 23, 2008
Doug Bowman, Emory University; K. Sudhir, Yale University; Seenu Srinivasan, Stanford University; Dominique Hanssens, UCLA

Marketing Communications

Size: 3,077.67 KB, Posted: Monday, June 23, 2008
Prasad Naik, University of California–Davis; Laura Peracchio, University of Wisconsin–Milwaukee; Venky Shankar, Texas A&M University; Dave Stewart, University of California–Riverside

Marketing Science Institute Presentation

Size: 248.59 KB, Posted: Thursday, June 19, 2008
Russ Winer, New York University & Executive Directory, Marketing Science Institute

Marketing Strategy & Financial Performance

Size: 4,567.24 KB, Posted: Thursday, June 19, 2008
Mark Houston, Texas Christian University; Natalie Mizik, Columbia University; Peter Verhoef, University of Groningen; Rajan Varadarajan, Texas A&M University

Navigating the Route to Publications - The Journal Review Process

Size: 0.00 KB, Posted: Monday, June 23, 2008
Eric Bradlow, University of Pennsylvania, Editor, Marketing Science; John Deighton, Harvard University, Editor, Journal of Consumer Research; Joel Huber, Duke University, Editor, Journal of Marketing Research; Roland Rust, University of Maryland, Editor, Journal of Marketing