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Refereed Journal Articles
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"Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency and Customer Satisfaction," with J. Ye and J. Singh, Journal of Marketing, 72 (March) 28-45, 2008.
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"Strategic Change Implementation and Performance Loss in the Front Lines," with J. Ye and J. Singh, Journal of Marketing, 71 (October), 156-171, 2007.
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"Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Competition," Journal of Marketing, 68 (July), 1-20, 2004.
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"From Uncertain Intentions to Actual Behavior - A Threshold Model of 'Whether' and 'When' Salespeople Quit," with M. Chandrashekaran, F. Russ, and K. McNeilly, Journal of Marketing Research, 37 (November), 463-79, 2000.
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