Research For S. (Ratti) Ratneshwar

Refereed Journal Articles

"Understanding Loyalty Bonds and Their Impact on Relationship Strength: A Service Firm Perspective," with M.L. Moore and R.S. Moore, Journal of Services Marketing,forthcoming.

"Dynamic Strategic Goal-Setting: Theory and Initial Evidence," with M. B. Houston, L. Ricci, and A. J. Malter, Review of Marketing Research, vol. 7, 19-62, 2010.

"The Role of Exploratory Buying Behavior Tendencies in Choices Made for Others," with T.G. Chowdhury and K.K. Desai, Journal of Consumer Psychology, 19 (3), 517-525, 2009.

“The Time-Harried Shopper: Exploring the Differences between Maximizers and Satisficers,” with T. G. Chowdhury and P. Mohanty, Marketing Letters, 20 (2), 155-167, 2009.

"Pleasure or Utility? Time Planning Style and Web Usage Behaviors," with J. Cotte, T.G. Chowdhury, and L. Ricci, Journal of Interactive Marketing, 20 (1), 45-57, 2006.

“Distinctive Brand Cues and Memory for Product Consumption Experiences,” with L. Warlop and S.V. Osselaer, International Journal of Research in Marketing, 22 (March), 27-44, 2005.

"The Times of Their Lives: Phenomenological and Metaphorical Characteristics of Consumers Timestyles," with J. Cotte and D.G. Mick, Journal of Consumer Research, 31 (September), 333-345, 2004.

“Choosing Leisure Services: The Effects of Consumer Timestyle,” with J. Cotte, Journal of Services Marketing, 17 (6), 558-572, 2003.

“Innovations in Product Functionality: When and Why are Explicit Comparisons Effective?” with P. Ziamou, Journal of Marketing, 67 (April), 49-61, 2003.

“Does it Make Sense to Use Scents to Enhance Brand Memory?” with M. Morrin, Journal of Marketing Research, 40 (February), 10-25, 2003.

“Consumer Perceptions of Product Variants Positioned on Atypical Attributes,” with K.K. Desai, Journal of the Academy of Marketing Science, 31 (1), 22-35, 2003.

"Promoting Consumer Adoption of High Technology Products: Is More Information Always Better?" with P. Ziamou, Journal of Consumer Psychology, 12 (4), 341-352, 2002.

"Timestyle and Leisure Decisions," with J. Cotte, Journal of Leisure Research, 33 (4), 396-409, 2001.

"Goal-Derived Categories: The Role of Personal and Situational Goals in Category Representations," with L.W. Barsalou, C. Pechmann, and M. Moore, Journal of Consumer Psychology, 10 (3), 147-157, 2001.

"The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands," with M. Morrin, Journal of Business Research, 49 (August), 157-165, 2000.

"Product, Person, and Purpose: Putting the Consumer Back into Theories of Dynamic Market Behavior," with A.D. Shocker, J. Cotte, and R.K. Srivastava, Journal of Strategic Marketing, 7 (September), 191-208, 1999.

"Multiple-Category Decision-Making: Review and Synthesis," with G.J. Russell, A.D. Shocker, D. Bell, A. Bodapati, A. Degeratu, L. Hildebrandt, N. Kim, S. Ramaswami, and V. Shankar, Marketing Letters, 10 (3), 319-332, 1999.

"Juggling and Hopping: What Does it Mean to Work Polychronically?" with J. Cotte, Journal of Managerial Psychology, 14 (3/4), 184-204, 1999.

"Benefit Salience and Consumers' Selective Attention to Product Features," with L. Warlop, D.G. Mick, and G. Seeger, International Journal of Research in Marketing, 14 (July), 245-260, 1997.

"Goal-Derived Categories and the Antecedents of Across-Category Consideration," with C. Pechmann and A.D. Shocker, Journal of Consumer Research, 23 (December), 240-250, 1996.

"The Effects of Anti-Smoking and Cigarette Advertising on Young Adolescents' Perceptions of Peers Who Smoke," with C. Pechmann, Journal of Consumer Research, 21 (September), 236-251, 1994.

"Consumer Covariation Judgments: Theory or Data Driven?" with C. Pechmann, Journal of Consumer Research, 19 (December), 373-386, 1992.

"The Use of Comparative Advertising for Brand Positioning: Association Versus Differentiation," with C. Pechmann, Journal of Consumer Research, 18 (September), 145-160, 1991.

"Substitution In Use and the Role of Usage Context in Product Category Structures," with A.D. Shocker, Journal of Marketing Research, 28 (August), 281-295, 1991.

"Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues," with S. Chaiken, Journal of Consumer Research, 18 (June), 52-62, 1991.

"Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity," with A.D. Shocker and D.W. Stewart, Journal of Consumer Research, 13 (March), 520-533, 1987.

Books

Inside Consumption: Consumer Motives, Goals, and Desires, with D.G. Mick (editors), London and New York: Routledge, 2005.

The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires, with D.G. Mick and C. Huffman (editors), London and New York: Routledge, 2000. (Paperback edition issued in 2003).

Book Chapters

"Inside Consumption: New Insights on What We Buy and Consume," in Inside Consumption: Consumer Motives, Goals, and Desires, S. Ratneshwar and D.G. Mick (editors), London and New York: Routledge, 1-7, 2005.

“Introduction: The Why of Consumption,” with D.G. Mick and C. Huffman, in The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires, with D.G. Mick and C. Huffman (editors), London and New York: Routledge, 1-8, 2000.

“Consumer Goal Structures and Goal Determination Processes: An Integrative Framework” with C. Huffman and D.G. Mick, in The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires, with D.G. Mick and C. Huffman (editors.), London and New York: Routledge, 9-35, 2000.

“Timestyle and Consuming Time: Why We Do What We Do With Our Time,” with J. Cotte, in The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires, with D.G. Mick and C. Huffman (editors), London and New York: Routledge, 216-236, 2000.

Refereed Proceedings

"Consumption Decisions Involving Goal Tradeoffs: The Impact of One Choice on Another," with Y. Jiang and R. Coulter, Advances in Consumer Research, 32, 206-211, 2005.

“Consumer Decisions on Leisure Time: A Sociocognitive Perspective,” with J. Cotte, Advances in Consumer Research, 25, 268-275, 1998.

"The Role of Usage Context in Consumer Choice: A Problem Solving Perspective," with L. Warlop, Advances in Consumer Research, 20, 377-382, 1993.

"The Use of Multiple Methods to Explore Three-Way Person, Brand, and Usage Context Interactions," with N. Dawar and A.G. Sawyer, Advances in Consumer Research, 19, 116-122, 1992.

"Selective Attention in Consumer Information Processing: The Role of Chronically Accessible Attributes," with D.G. Mick and G. Reitinger, Advances in Consumer Research, 17, 547-553, 1990.

"The Application of Prototypes and Categorization Theory in Marketing: Some Problems and Alternative Perspectives," with A.D. Shocker, Advances in Consumer Research, 15, 280-285, 1988.

"Information Search and Decision Strategies Among Health Care Consumers," with D.W. Stewart, G.B. Hickson, C. Pechmann, and W. Altmeier, Advances in Consumer Research, 12, 252-257, 1985.

Other Publications

Society for Consumer Psychology 1997 Annual Conference Proceedings, with C. Pechmann, (editors) 1997.

“Non-Response in Mail Surveys: An Integrative Review,” with D.W. Stewart, Applied Marketing Research, 29 (3), 37-46, 1989.

"Methodological and Theoretical Foundations of Advertising Copy Testing: A Review," with D.W. Stewart, C. Pechmann, J. Stroud, and B. Bryant, Current Issues and Research in Advertising, 2, 1-75, 1985.



Last Edited: 6/20/2005