Xiaodan (Dani) Dong
Doctoral Student
Marketing
College of Business
Office:
417 Cornell Hall
University of Missouri
Columbia, MO 65211
Office Hours:
By Appointment Only
Phone: (573) 882-5845
E-Mail: xdong@mizzou.edu
Xiaodan's research interests include: Retail Revolution, B2C Marketing Strategy, and International Marketing.
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Educational BackgroundB.A., Sichuan Normal University, China, 2003
M.S., University of Missouri, 2006.
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Publications
Refereed Journal Articles
"Measuring passenger satisfaction of interpretive programming on two Amtrak trains in the Midwest," with M. Morgan, Journal of Interpretation Research, 13(2), 43-58, 2008.
Conference Proceedings
"All aboard: Evaluation of NPS/Amtrak interpretive programs," 2006 National Association for Interpretation Conference, Houston, TX, April 2006.