Xiaodan (Dani) Dong
Doctoral Student
Marketing
Trulaske College of Business
Office:
435 Cornell Hall
University of Missouri
Columbia, MO 65211
Office Hours:
By Appointment Only
Phone: (573) 882-3881
E-Mail: xdong@mizzou.edu
Xiaodan's research interests include: international business strategy, sales management, B2B issues in strategic alliances.
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Educational BackgroundB.A., Sichuan Normal University, China, 2003
M.S., University of Missouri, 2006.
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Publications
Refereed Journal Articles
Mantrala, Murali, Shrihari
Sridhar, and Xiaodan Dong (2011), “Acquisition Orientation Versus
Customer Retention Orientation in India: From the Perspective of Sales
Force Job Posts,” Journal of Business & Industrial Marketing,
forthcoming.
"Measuring passenger satisfaction of interpretive programming on two Amtrak trains in the Midwest," with M. Morgan, Journal of Interpretation Research, 13(2), 43-58, 2008.
Conference Proceedings
Dong, Xiaodan, “Don’t Rush
to Sell! Salespeople’s Influence Strategies and Consumers’ Reciprocity,”
2011 American Marketing Association Winter Educator’s Conference, TX,
Austion, February 2011. (Competitive paper submission)
Dong, Xiaodan, Christian Hinsch, and Shaoming Zou, “Responsiveness
Increases MNCs’ Performance. Really?” 20th Annual Robert Mittelstaedt
Doctoral Symposium, University of Nebraska – Lincoln, April 2011, 55-73.
"All aboard: Evaluation of NPS/Amtrak interpretive programs," 2006 National Association for Interpretation Conference, Houston, TX, April 2006.