Marketing PhD Program Requirements

Business Background

All doctoral students in the School of Business must fulfill the following core requirements (Students with an MBA will typically have these requirements waived.):

ACCT 7310: Accounting for Managers
FIN    7440: Managerial Finance 
MKT   7460: Managerial Marketing
ECON 7332: Economics for Managers
One of the following:
    MGMT 8310: Advanced Human Resource Management
    MGMT 7380: Organizational Behavior and Management
    MGMT 8340: Organizational Theory and Design

In addition to the above, students should have completed course work in calculus (the equivalent of MATH 1320) and statistics (the equivalent of STAT 1400).

Marketing Concentration (minimum 15 hours of 8000- and/or 9000-level courses)
The following seminars are typical of the marketing concentration:

MKTG 9600-1: Seminar in Marketing Management and Strategy
MKTG 9600-2: Seminar in Consumer Behavior
MKTG 9600-3: Behavioral Research Methods in Marketing
MKTG 9600-4: Seminar in Marketing Models
MKTG 9185: Doctoral Independent Study in Marketing

Support Area(s) (two with a minimum of 9 hours each, or one of at least 12 hours)

Support areas are designed to achieve the objectives of the Ph.D. candidate. Typical support areas for students in marketing are social psychology, organizational behavior, economics, and statistics.

Psychology/Social Psychology Supporting Area: Sample courses include
PSYCH 7340: Attitude Change
PSYCH 8310: Survey of Social Psychology
PSYCH 8610: Motivation
PSYCH 9310: Theories of Social Psychology
PSYCH 9360: Seminar in Social Psychology

Organizational Behavior Supporting Area: Sample courses include
MGMT 9087: Seminar in Human Resource Management
MGMT 9087: Seminar in Organizational Behavior I
MGMT 9087: Seminar in Organizational Behavior II
MGMT 9087: Seminar in Strategic Management I
MGMT 9087: Seminar in Organizational Theory
SOC 7487: Seminar in Sociology of Organizations

Economics Supporting Area: Sample courses include
ECON 7340: Economic Theory of Games
ECON 7351: Intermediate Microeconomics
ECON 8451: Advanced Microeconomic Theory 1
ECON 8470: Dynamic Optimization
ECON 8472: Econometric Methods 1
ECON 9452: Advanced Microeconomic Theory 2
ECON 9471: Advanced Game Theory
ECON 9473: Econometric Methods 2

Statistics Supporting Area: Sample courses include
STAT 7530: Analysis of Variance
STAT 7750: Introduction to Probability Theory
STAT 7760: Statistical Inference
STAT 7830: Categorical Data Analysis
STAT 7850: Introduction to Stochastic Processes
ECON 8472: Econometric Methods 1
STAT 9210: Bayesian Statistics
ECON 9473: Econometric Methods 2
STAT 9710: Mathematical Statistics 1
STAT 9720: Mathematical Statistics 2

Analytical Tools (minimum of 12-18 hours)

The collateral area of research methods and statistics is required to provide each doctoral student with a sound foundation in research skills. The area requirement includes a minimum of 12 hours (18 hours if only one support area) in research methods and analysis courses. Course work in multiple regression, analysis of variance, and multivariate statistics is required. Students may also take courses in qualitative methods. Sample courses include:
MKTG 9600: Introduction to Research Methods in Marketing
MKTG 9600: Applied Multivariate Statistical Methods in Marketing
ECON 7340: Economic Theory of Games
ECON 7351: Intermediate Microeconomics
ECON 8470: Dynamic Optimization
ECON 8472: Econometric Methods 1
ECON 9473: Econometric Methods 2
PSYCH 8710: General Linear Models in Psychology I
PSYCH 8720: General Linear Models in Psychology II
PSYCH 9320: Social Psychology Methodology
PSYCH 9330: Applied Research Methodology
PSYCH 9520: Psychometrics
PSYCH 9710: Multivariate Stat Psych
PSYCH 9725: The Literature Review
SOC 7120: Social Statistics
SOC 7130: Advanced Social Statistics
SOC 8120: Research Methodology
SOC 9287: Seminar in Qualitative Methods in Sociology
SOC 9837: Seminar in Multivariate Analysis Techniques
STAT 7210: Applied Nonparametric Methods
STAT 7310: Sampling Techniques
STAT 7350: Operations Research
STAT 7510: Regression and Correlation Analysis
STAT 7530: Analysis of Variance
STAT 7540: Experimental Design
STAT 7750: Introduction to Probability
STAT 7760: Statistical Inference
STAT 7830: Categorical Data Analysis
STAT 7850: Introduction to Stochastic Processes
STAT 9210: Bayesian Statistics
STAT 9710: Mathematical Statistics 1
STAT 9720: Mathematical Statistics 2

Research Seminar Experience (MKTG 9101) (minimum of 4 hours)
 
Students are expected to participate in this one-hour seminar every semester they are in residence at the University of Missouri. The seminar is intended to provide an open forum for the exchange of research ideas and the discussion of current topics in marketing.

Research and Teaching Assistant Assignments

For two years during their doctoral program, students will be assigned as research assistants to assist faculty members with their research. For the remaining two years of the doctoral program, students will be given responsibility for classroom teaching in preparation for their future roles as marketing professors. Assistantships are contingent on satisfactory performance in the doctoral program.

First-Year Project

Every marketing doctoral candidate is required to prepare and present a first-year project addressing a scholarly topic in marketing. This project is a means of building a foundation of research and communication skills and collegial support that will enhance the overall experience of the student throughout the doctoral program. It also serves as the marketing qualifying examination.

Dissertation (MKT 9090) (minimum 12 hours)

A doctoral dissertation is required of each candidate. The dissertation proposal is normally defended at the end of the third year of the program, and the dissertation itself is completed during the fourth year. A final oral examination on the dissertation research is held upon completion.

Ongoing Research And Scholarship

In addition to the formal research requirements of the doctoral program and marketing course work, students are expected to carry out their own research projects in conjunction with faculty, other doctoral students, or independently. Students are expected to prepare scholarly articles for presentation at national conferences and/or publication in marketing journals. Research funds are available to cover some of the expenses of these research projects. Students are also expected to keep abreast of current developments in marketing by reading marketing journals and conference proceedings.