Why a PhD in Marketing?

A PhD in Marketing is required to become a marketing professor at major colleges and universities. A PhD in Marketing can be the right career move for those individuals who are looking for:

• intellectual stimulation
• the freedom to use their creativity
• an opportunity to impact marketing strategy in exploring a vast array of topics
• a collegiate environment

Unlike many academic disciplines, the market for top flight candidates with PhD’s in marketing is strong. Marketing also offers great diversity for student specialization. If you have an interest in behavioral, strategic, or methodological issues, Marketing is a field that can welcome your insights.

The PhD program in Marketing emphasizes university level research and teaching skills. The program is flexible to meet individual needs and interests. Students are admitted on a full-time basis and normally work as research or teaching assistants. Admission to the PhD program in marketing is selective. The typical candidate has a GMAT in excess of 600, and a GPA of 3.3 or higher in upper division and graduate course work. Information about MU as a GMAT Testing Center. Please visit the visit the Apply for a PhD in Business Administration pages for more application instructions.

Why a PhD in Marketing at Missouri?