Why a PhD at Missouri?

The Ph.D. program in Marketing emphasizes the development of research and teaching skills needed to pursue a career placement at a research oriented university. 

Program Character

The Ph.D. program in Marketing offers small class size, a set of doctoral specific seminars, and a collaborative environment. Students develop research skills by working with faculty on research projects and from faculty mentoring. Students also gain valuable experience by teaching undergraduate courses.

Typically two or three students are admitted annually to the program.  Students are admitted on a full-time basis, typically work 20 hours per week as a research or teaching assistant during the fall and spring semesters and receive financial support including a full tuition waiver and fellowships.  Acceptance of this financial support requires that there be no substantive outside employment.  The program is designed to be completed in four years.

Faculty

The marketing faculty at Missouri is composed of a small group of dedicated scholars who are active researchers and are committed to doctoral education. Faculty members have doctoral degrees from such leading universities as Northwestern University, Purdue University, the University of Colorado, Ohio State University and the University of Texas.

Faculty research interests include:

  • services marketing
  • business-to-business marketing
  • consumer behavior
  • channel management
  • franchising
  • product design
  • marketing models
  • retailing
  • sales management
  • logistics and distribution.

This diversity gives doctoral students the opportunity to do research in different areas. The faculty have an open-door policy, conducive to interaction, collaborative research, and mentoring.

Marketing Faculty Profiles

 

Location

The University of Missouri at Columbia is located in the central part of the state, equidistant from Kansas City and St. Louis on I-70. Columbia is a thriving college town that routinely places high in the Money magazine selection of “Most Livable Cities.”

Program Overview


 

Last Edited: 10/28/2009