Detelina Marinova
Assistant Professor
Marketing
College of Business
Office:
429 Cornell Hall
University of Missouri
Columbia, MO 65211
Office Hours:
By Appointment Only
Phone: (573) 884-8052
E-Mail: marinovad@missouri.edu
Vita
Professor Marinova is a member of the American Marketing Association and INFORMS. Her current research interests include diffusion of market knowledge in organizations and its impact on innovation generation; the impact of knowledge and learning on firm performance; assessing returns on marketing strategy and decision-making; customer-frontline interface in service organizations; individual and group decision-making in new product adoption; and applications of duration models to understand timing of marketing phenomena. Her research has been funded by the Institute for the Study of Business Markets and the National Institute of Health. She has published her work in Journal of Marketing and Journal of Marketing Research.
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Educational Background
B.S.B.A., West Virginia Wesleyan College (summa cum laude)
M.S., University of Cincinnati, 1999
Ph.D., University of Cincinnati, 1999.
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Publications
Refereed Journal Articles
"Patient, Physician and Consumer Drivers: Referrals for Short Stature and Access to Specialty Drugs," with L. Cuttler, M.B. Mercer, J.B. Silvers and A. Connors, Medical Care, 47 (August), 858-865, 2009.
"Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency and Customer Satisfaction," with J. Ye and J. Singh, Journal of Marketing, 72 (March) 28-45, 2008.
"Strategic Change Implementation and Performance Loss in the Front Lines," with J. Ye and J. Singh, Journal of Marketing, 71 (October), 156-171, 2007.
"Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Competition," Journal of Marketing, 68 (July), 1-20, 2004.
"From Uncertain Intentions to Actual Behavior - A Threshold Model of 'Whether' and 'When' Salespeople Quit," with M. Chandrashekaran, F. Russ, and K. McNeilly, Journal of Marketing Research, 37 (November), 463-79, 2000.
Conference Proceedings
"The Financial Consequences of Service Quality and its Impact on Advertising Effectiveness," AMA Winter Educator's Conference, Tampa, FL, Feb. 21-23, 2009.
"Agency and Trust Mechanisms in Sales Management," with J Singhk, S. Kusari and D. Cohen, in special session on "Agency Challenges in Marketing Partnerships: Design, Relationship, and Selection Solutions," AMA Winter Educators' Conference, Tampa, FL, Feb. 21-23, 2009.
"Change Strategies and Ambiguous Roles: Managing Frontline Performance and Psychological Wellbeing in Fast Moving Service Organizations," AMA Winter Educators' Conference, Austin, TX, February 2008.
"Salesperson Cognition and Behaviors: The Complementary and Conflicting Roles of Trust and Control," with S. Kusari, J. Singh, and D. Cohen, AMA Summer Educators' Conference Proceedings, Chicago, IL., 2006.
"Trust and Control Mechanisms in Organizational Boundary Spanners' Cognitions and Behaviors," with S. Kusari, J. Singh, and D. Cohen, Academy of Management Conference Proceedings, Honolulu, HA., 2005.
Best Overall Conference Paper Award
"Deliberate Learning in the Frontlines of Service Organizations," with J. Ye and J. Singh, Academy of Management Conference Proceedings, Anaheim, California, 2008.
"Change Sans Tears: Understanding Change Processes for Frontline Employees in Service Organizations," with J. Ye and J. Singh, Academy of Management Conference Proceedings, Seattle, WA., 2003.