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S. (Ratti) Ratneshwar

Bailey K. Howard World Book Chair of Marketing and Chair, Department of Marketing
Marketing
College of Business

Office:
403C Cornell Hall
University of Missouri
Columbia, MO 65211

Office Hours:
By Appointment Only

Phone: (573) 882-3748
E-Mail: ratneshwars@missouri.edu

Vita

Professor Ratneshwar is a member of the American Marketing Association, the Association for Consumer Research, the Society for Consumer Psychology, and the Academy of Marketing Science. His research interests include consumer goals and motivation; consumer memory, judgment, and decision-making; branding and brand management; time style and time consumption; relationship and interactive marketing; and marketing strategy. His articles have been published in Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, International Journal of Research in Marketing, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Interactive Marketing, Marketing Letters, and several other journals. He serves on the editorial review boards of Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Interactive Marketing. Professor Ratneshwar has served as a visiting professor at the University of Mannheim since 2005. He has also servd as a consultant and executive trainer to several organizations, including GE Capital and HealthIS.

Publications

Refereed Journal Articles

"Pleasure or Utility? Time Planning Style and Web Usage Behaviors," with J. Cotte, T.G. Chowdhury, and L. Ricci, Journal of Interactive Marketing, 20 (1), 45-57, 2006.

“Distinctive Brand Cues and Memory for Product Consumption Experiences,” with L. Warlop and S.V. Osselaer, International Journal of Research in Marketing, 22 (March), 27-44, 2005.

"The Times of Their Lives: Phenomenological and Metaphorical Characteristics of Consumers Timestyles," with J. Cotte and D.G. Mick, Journal of Consumer Research, 31 (September), 333-345, 2004.

“Choosing Leisure Services: The Effects of Consumer Timestyle,” with J. Cotte, Journal of Services Marketing, 17 (6), 558-572, 2003.

“Innovations in Product Functionality: When and Why are Explicit Comparisons Effective?” with P. Ziamou, Journal of Marketing, 67 (April), 49-61, 2003.

“Does it Make Sense to Use Scents to Enhance Brand Memory?” with M. Morrin, Journal of Marketing Research, 40 (February), 10-25, 2003.

“Consumer Perceptions of Product Variants Positioned on Atypical Attributes,” with K.K. Desai, Journal of the Academy of Marketing Science, 31 (1), 22-35, 2003.

"Promoting Consumer Adoption of High Technology Products: Is More Information Always Better?" with P. Ziamou, Journal of Consumer Psychology, 12 (4), 341-352, 2002.

"Timestyle and Leisure Decisions," with J. Cotte, Journal of Leisure Research, 33 (4), 396-409, 2001.

"Goal-Derived Categories: The Role of Personal and Situational Goals in Category Representations," with L.W. Barsalou, C. Pechmann, and M. Moore, Journal of Consumer Psychology, 10 (3), 147-157, 2001.

"The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands," with M. Morrin, Journal of Business Research, 49 (August), 157-165, 2000.

"Product, Person, and Purpose: Putting the Consumer Back into Theories of Dynamic Market Behavior," with A.D. Shocker, J. Cotte, and R.K. Srivastava, Journal of Strategic Marketing, 7 (September), 191-208, 1999.

"Multiple-Category Decision-Making: Review and Synthesis," with G.J. Russell, A.D. Shocker, D. Bell, A. Bodapati, A. Degeratu, L. Hildebrandt, N. Kim, S. Ramaswami, and V. Shankar, Marketing Letters, 10 (3), 319-332, 1999.

"Juggling and Hopping: What Does it Mean to Work Polychronically?" with J. Cotte, Journal of Managerial Psychology, 14 (3/4), 184-204, 1999.

"Benefit Salience and Consumers' Selective Attention to Product Features," with L. Warlop, D.G. Mick, and G. Seeger, International Journal of Research in Marketing, 14 (July), 245-260, 1997.

"Goal-Derived Categories and the Antecedents of Across-Category Consideration," with C. Pechmann and A.D. Shocker, Journal of Consumer Research, 23 (December), 240-250, 1996.

"The Effects of Anti-Smoking and Cigarette Advertising on Young Adolescents' Perceptions of Peers Who Smoke," with C. Pechmann, Journal of Consumer Research, 21 (September), 236-251, 1994.

"Consumer Covariation Judgments: Theory or Data Driven?" with C. Pechmann, Journal of Consumer Research, 19 (December), 373-386, 1992.

"The Use of Comparative Advertising for Brand Positioning: Association Versus Differentiation," with C. Pechmann, Journal of Consumer Research, 18 (September), 145-160, 1991.

"Substitution In Use and the Role of Usage Context in Product Category Structures," with A.D. Shocker, Journal of Marketing Research, 28 (August), 281-295, 1991.

"Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues," with S. Chaiken, Journal of Consumer Research, 18 (June), 52-62, 1991.

"Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity," with A.D. Shocker and D.W. Stewart, Journal of Consumer Research, 13 (March), 520-533, 1987.

Books

Inside Consumption: Consumer Motives, Goals, and Desires, with D.G. Mick (editors), London and New York: Routledge, 2005.

The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires, with D.G. Mick and C. Huffman (editors), London and New York: Routledge, 2000. (Paperback edition issued in 2003).

Book Chapters

"Inside Consumption: New Insights on What We Buy and Consume," in Inside Consumption: Consumer Motives, Goals, and Desires, S. Ratneshwar and D.G. Mick (editors), London and New York: Routledge, 1-7, 2005.

“Introduction: The Why of Consumption,” with D.G. Mick and C. Huffman, in The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires, with D.G. Mick and C. Huffman (editors), London and New York: Routledge, 1-8, 2000.

“Consumer Goal Structures and Goal Determination Processes: An Integrative Framework” with C. Huffman and D.G. Mick, in The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires, with D.G. Mick and C. Huffman (editors.), London and New York: Routledge, 9-35, 2000.

“Timestyle and Consuming Time: Why We Do What We Do With Our Time,” with J. Cotte, in The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires, with D.G. Mick and C. Huffman (editors), London and New York: Routledge, 216-236, 2000.

Refereed Proceedings

"Consumption Decisions Involving Goal Tradeoffs: The Impact of One Choice on Another," with Y. Jiang and R. Coulter, Advances in Consumer Research, 32, 206-211, 2005.

“Consumer Decisions on Leisure Time: A Sociocognitive Perspective,” with J. Cotte, Advances in Consumer Research, 25, 268-275, 1998.

"The Role of Usage Context in Consumer Choice: A Problem Solving Perspective," with L. Warlop, Advances in Consumer Research, 20, 377-382, 1993.

"The Use of Multiple Methods to Explore Three-Way Person, Brand, and Usage Context Interactions," with N. Dawar and A.G. Sawyer, Advances in Consumer Research, 19, 116-122, 1992.

"Selective Attention in Consumer Information Processing: The Role of Chronically Accessible Attributes," with D.G. Mick and G. Reitinger, Advances in Consumer Research, 17, 547-553, 1990.

"The Application of Prototypes and Categorization Theory in Marketing: Some Problems and Alternative Perspectives," with A.D. Shocker, Advances in Consumer Research, 15, 280-285, 1988.

"Information Search and Decision Strategies Among Health Care Consumers," with D.W. Stewart, G.B. Hickson, C. Pechmann, and W. Altmeier, Advances in Consumer Research, 12, 252-257, 1985.

Other Publications

Society for Consumer Psychology 1997 Annual Conference Proceedings, with C. Pechmann, (editors) 1997.

“Non-Response in Mail Surveys: An Integrative Review,” with D.W. Stewart, Applied Marketing Research, 29 (3), 37-46, 1989.

"Methodological and Theoretical Foundations of Advertising Copy Testing: A Review," with D.W. Stewart, C. Pechmann, J. Stroud, and B. Bryant, Current Issues and Research in Advertising, 2, 1-75, 1985.