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Fall 2006

The Department of Marketing is proud to have sponsored these nationally known guest speakers during the Fall 2006 semester.

"The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage"

Posted: 11/3/2006

Puneet Manchanda, Associate Professor of Marketing

Gradute School of Business - University of Chicago

Previously hosted on Friday, November 3rd at Cornell Hall

"Understanding and Managing Compound Relationships between Firms"

Posted: 10/13/2006

William Ross, Professor of Marketing

Smeal College of Busines - Penn State

Previously hosted on Friday, October 13th at Cornell Hall

"Understanding the Antecedents of Partnership Buying Behavior"

Posted: 10/6/2006

Katherine N. Lemon, Associate Professor of Marketing

Carroll School of Management - Boston College

Previously hosted on Friday, October 6th at Cornell Hall

 

Last Edited: 8/23/2007