"The Unhealthy = Tasty Intuition and its Effect on Taste Inferences, Enjoyment, and Choice of Food P

Wayne D. Hoyer holds the James L. Bayless/William S. Farrish Fund Chair for Free Enterprise and is Chairman of the Department of Marketing.  He is also the Director of the Center for Customer Insight.  Dr. Hoyer joined the faculty of The University of Texas in the Spring of 1981 after receiving his Ph.D. (1980), M.S. (1979), and B.S. (1976) from Purdue University. His major area of study is consumer psychology. Dr. Hoyer's research interests include consumer information processing and decision making, customer insight and customer relationship management,  and advertising information processing (including miscomprehension and humor). Dr. Hoyer has published over 60 articles in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of  the Academcy of Marketing Science,  Journal of Retailing, and other marketing and psychology forums. He is co-author of a textbook in consumer behavior with Deborah MacInnis (now in the 3rd Edition).  His teaching interests include consumer behavior , customer strategy,  and marketing communications. He has also taught internationally at the University of Mannheim, the University of Muenster, and the Otto Bleisheim School of Management  in Germany,  the University of Bern in Switzerland, IMADEC University in Austria and Thammasat University in Bangkok, Thailand.