John Abshear
Director, Commercial Initiatives
Coca-Cola North America - Active Lifestyles Brands
St. Louis, MO
JOHN ABSHEAR is the Director of Commercial Initiatives for Coca-Cola North America's "Active Lifestyle Brands" division, which includes vitaminwater, smartwater, POWERADE, FUZE, NOS, and Full Throttle. He graduated from Mizzou in 1994, majoring in marketing and management. John later completed his M.B.A. from Washington University in St. Louis in 2002. Beyond Coca-Cola, he has worked in a variety of sales and marketing roles for Catalina Marketing, Campbell Sales Company, Pepsi-Cola, and General Mills.