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Fall 2005

The Department of Marketing is proud to have sponsored these nationally known guest speakers during the Fall 2005 semester.

"How to Attract Customers by Giving Them the Short End of the Stick"

Posted: 11/11/2005

John G. Lynch, Jr., Roy J. Bostock Professor of Marketing

The Fuqua School of Business - Duke University

Previously hosted on:  Friday, November 11, 2005 at Cornell Hall

"Quantifying and Improving Promotion Effectiveness at CVS"

Posted: 10/27/2005

Kusum Ailawadi, Professor of Marketing

Tuck School of Business - Dartmouth College

Previously Hosted on:  Thursday, October 27, 2005 at Cornell Hall

"Embeddedness of Marketing Capabilities"

Posted: 10/21/2005

Rebecca J. Slotegraaf, Assistant Professor of Marketing and Lilly Faculty Fellow

Kelley School of Business - Indiana University

Previously hosted on:  Friday, October 21, 2005 at Cornell Hall

 

Last Edited: 1/20/2006