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Fall 2004

The Department of Marketing is proud to have sponsored these nationally known guest speakers during the Fall 2004 semester.

Generic Advertising as a Response to Decline

Posted: 11/12/2004

Ambar Rao, Fossett Distinguished Professor of Marketing

Olin School of Business, Washington University - St. Louis

Previously hosted on Friday, November 12, 2004 at Cornell Hall

TV Shows that Model Adolescent Drug Use or Abuse: Effects on Normative Beliefs & Drug Use Intentions

Posted: 10/29/2004

Connie Pechmann, Professor of Marketing

Graduate School of Management, University of California - Irvine

Previously hosted on Friday, October 29, 2004 at Cornell Hall

The Effect of Standardized Information on Firm Survival and Marketing Strategies

Posted: 9/17/2004

Christine Moorman, Professor of Marketing

Fuqua School of Business - Duke University

Previously hosted on Friday, September 17, 2004 at Cornell Hall

 

Last Edited: 6/20/2005