Generic Advertising as a Response to Decline

Dr. Ambar G. Rao is the Fossett Distinguished Professor of Marketing at the Olin School, Washington University in St. Louis. He joined Olin in 1997. Before coming to Olin he held positions at New York University, the University of Arizona and the University of Toronto. He holds a PhD from the University of Pennsylvania. At Olin, Professor Rao teaches Brand Management and New Products/Services Management – two electives in the marketing program. Professor Rao’s main research interests are in modeling the impact of advertising, and in new product management. In his research he uses analytical, empirical and experimental methods. He has published widely in academic journals, and consulted to many corporations and government organizations, on these topics.