The Effect of Standardized Information on Firm Survival and Marketing Strategies

Christine Moorman is Professor of Marketing at the Fuqua School of Business, Duke University. She received her Ph. D. from the University of Pittsburgh and previously served on the marketing faculty at the University of Wisconsin – Madison. Her areas of research include organizational and individual manager use of market information; marketing strategy innovation, alliances, and networks; how information impacts markets; and consumer use of information from a public policy perspective. She has published extensively in major journals in marketing and management. Her research has received a number of awards, including the MSI/Paul Root Award for Best Paper in Journal of Marketing in 2003 and the Best Paper Award for Journal of Public Policy & Marketing in 1997. She currently serves on the editorial boards of the Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Journal of Public Policy & Marketing, Journal of Strategic Marketing, and Marketing Letters .She previously received an Outstanding Reviewer Award for 1993-1996 from the Journal of Marketing. Her research has been funded by major grants from sources such as the NSF and the Marketing Science Institute. She teaches in the areas of marketing strategy and consumer behavior.