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Spring 2005

The Department of Marketing is proud to have sponsored these nationally known guest speakers during the Spring 2005 semester.

"Innovation in Buyer-Seller Relationships: The Roles of Resourses, Motivations and Governance"

Posted: 4/22/2005

Barton A. Weitz, Professor of Marketing and J.C. Penney Eminent Scholar Chair

Warrington College of Business - University of Florida

Previously hosted on  Friday, April 22, 2005 at Cornell Hall

"Marketing, Obesity, and the Consumption Underestimation Bias"

Posted: 3/11/2005

Brian Wansink, Associate Professor of Business Administration

University of Illinois, Urbana-Champaign

Previously hosted on Friday, March 11, 2005 at Cornell Hall

"Assessing the Economic Value of Multi-Channel, Multi-Produduct Strategies of Firms: An Application

Posted: 2/18/2005

Pradeep K. Chintagunta, Robert Law Professor of Marketing

Graduate School of Business - University of Chicago

Previously hosted on Friday, February 18, 2005 at Cornell Hall

 

Last Edited: 6/20/2005